MarTech Audit

Is your marketing technology and operations stack working as hard as it could for your business? Many marketing leaders in the leisure industry find themselves facing hidden inefficiencies, data trapped in silos, or platforms that hold back growth, guest experiences and cause frustration. 

The Contextful MarOps Scorecard is a quick self-assessment designed to help you: 

• Identify gaps and opportunities across your marketing technology and operations 

• Uncover where data or process bottlenecks may be limiting your team’s impact 

• Benchmark your current capabilities against industry best practices 

• Prioritise the next steps for improvement-whether that’s integration, automation, or deeper insights 

This scorecard draws on the four pillars of high-performing marketing operations: 
Platform Operations, Campaign Operations, Marketing Intelligence, and Process Excellence.